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our story

The Story of Rootflage

Our story begins with Lucy Williamson O'Quinn, a Southern California native who has been playing around with hair color since the Flock of Seagulls started using hairspray. Creator Lucy Williamson O'Quinn went to the beauty supply store in 2012 and left in awe when she found there was no product that worked well for blondes to cover their roots between salon appointments. As a lightbulb appeared over her head, she realized something must be done, and she was just the girl to do it. The mission of Rootflage is to help women quickly, easily and affordably extend the life of their hair color between salon appointments. Rootflage got it’s start with offering blonde root touch up colors. Lucy later added more colors to her line so her brunette and red head friends can save time and money too!

About About

She lives in San Clemente, California with her husband, 2 kids and Australian Shepherd. She finds great joy balancing her family life and work life. Lucy is a big fan of giant sunglasses, 60's fashion and listening to music at all times (preferably 80's alternative). Spending quality time at the beach on a sunny day, spontaneous dance parties and general randomness are a few things she highly appreciates. She is passionate about sharing her fantastic product with the world to help everyone maintain their gorgeous color longer.


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